Psychology of Advertising by Robert H. Wozniak 2018-03-11 11:08:02

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by Robert H. Wozniak
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Psychology of Advertising by Robert H. Wozniak
Author
Robert H. Wozniak
Publisher
Date of release
Pages
0
ISBN
9781855066946
Binding
Illustrations
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PDF, EPUB, MOBI, TXT, DOC
Rating
5
72
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Book review

A pioneering contribution to applied psychology. More than any other, this work served to make the business community aware of the power of psychological conceptions in the design of effective advertising.



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