Casino Management: A Strategic Approach by Kathryn Hashimoto 0000-00-00 00:00:00

eBook Best Deals & PDF Download Casino Management: A Strategic Approach

by Kathryn Hashimoto
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Casino Management: A Strategic Approach by Kathryn Hashimoto
Author
Kathryn Hashimoto
Publisher
Prentice Hall
Date of release
Pages
411
ISBN
9780131926721
Binding
Paperback
Illustrations
Format
PDF, EPUB, MOBI, TXT, DOC
Rating
5
56
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Book review

Unlike other casino books, this book examines the casino industry using a business paradigm. It emphasizes both external environmental influences and internal points of control, leaving readers with a more strategic look at how casinos operate and factors that influence their success. The book starts with a discussion of the microenvironment of casinos and ends with marketing topics such as product, price, place and promotions.  Nine vignettes appear throughout and capture current issues such as crisis planning and security. Throughout the book, special emphasis is placed on strategic market planning and the connection between entertainment and industry.

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